Data Privacy Policy
This Privacy Policy explains how we collect, use and protect personal information when you register, play or otherwise interact with New King. We take your privacy seriously and set out below the types of data we process, why we need it and how you can manage your information.
Types of data we collect
We collect information that helps us operate your account, process payments and maintain a safe service. This includes personal data, technical data and transactional data.
Personal data
Personal data covers information you provide when registering or contacting us, such as your name, email address, telephone number, date of birth and postal address. We may also hold identity documents or verification data where required to process withdrawals or prevent fraud.
Technical data
Technical data includes IP address, device identifiers, browser and operating system, language settings and information about how you use our site or app. We collect this data automatically to keep the service running and to improve performance on mobile and desktop.
Transactional data
Transactional data covers deposits, withdrawals, payment method details (such as masked card or crypto wallet identifiers), game activity, bets placed and wins or losses. We retain records of transactions for accounting, security and dispute resolution purposes.
How we use your information
We use personal and technical data to: operate your account, process payments, provide customer support, detect and prevent fraud, carry out identity checks where necessary and comply with legal obligations. Transactional data is used to maintain accurate records and to investigate disputes or suspicious activity.
Data protection practices
We protect data using access controls, encryption and secure storage practices. Access to personal information is limited to authorised staff and service providers with a legitimate need to know. We review our security measures regularly to ensure your information is safeguarded.
Cookies and tracking technologies
We use cookies and similar technologies to remember preferences, support login sessions, analyse site performance and deliver basic functionality. You can manage cookie preferences through your browser settings. Third-party analytics providers may set cookies to help us understand site usage.
Information sharing and third parties
We share data with third parties where necessary to provide our service - for example payment processors, identity verification services, game providers and analytics firms. We also disclose information if required by law or to protect against fraud or other unlawful activity. Third parties process data under contract and are required to keep it secure.
User rights
Subject to applicable law, you have rights to access the personal data we hold about you, request correction, ask for deletion, restrict processing or object to certain uses. You may also request a copy of your data in a portable format where this is legally available.
Access, correction and deletion
To exercise your rights or update your information please contact our privacy team at [email protected]. We will respond to your request promptly and may ask for additional information to verify your identity before making changes.
Privacy policy updates
We may update this policy from time to time. Any material changes will be posted on our site with an updated effective date. Continued use of our services after changes indicates your acceptance of the revised terms.