Affiliate Program

Join our affiliate programme and partner with New King to reach a broad UK player audience. We work with publishers, streamers, content creators and marketing partners who want a straightforward way to monetise traffic. Our approach is practical and performance-driven, with clear terms and ongoing support to help you grow.

Purpose of the Programme

Our affiliate programme is designed to turn quality traffic into a reliable revenue stream for partners while supplying us with engaged, verified players. We focus on sustainable referrals and long-term partnerships rather than one-off campaigns. Partners get access to reporting, marketing assets and a single point of contact to help convert and retain visitors.

Partnership Benefits

We offer flexible options to suit different channels and audiences, whether you run a review site, a YouTube or Twitch channel, or manage a content network. Benefits include timely payments, a dedicated affiliate manager, promotional materials tailored for the UK market, and campaign optimisation advice to improve conversion and lifetime value.

Commission Structure

We provide a range of commercial models so partners can choose what works best for their business. Options include revenue share, cost-per-acquisition and hybrid plans combining both. All agreements are clearly documented and can be discussed during onboarding so you can pick the model that matches your traffic and commercial goals.

Tracking and Reporting Transparency

Accurate tracking and clear reporting are central to how we work. You will receive access to a partner dashboard with campaign performance, conversion data and payment history. Reports are updated regularly and our team is available to review attribution queries or reconcile any discrepancies. We value transparency and make it easy to audit and monitor results.

Marketing Tools and Support

Partners get a practical toolkit to run campaigns: localised banners and landing pages, deep links for individual games and sections, regular creatives for seasonal promos, and UTM-ready assets for bespoke campaigns. Our affiliate managers provide conversion tips, A/B testing suggestions and creative refreshes to keep content performing.

Long-Term Cooperation

We look to build partnerships that scale. Our contract terms are written to support steady growth with options to review commercial terms as volumes increase. Regular check-ins, performance reviews and strategic planning sessions are available to ensure both parties benefit from long-term collaboration.

If you are a publisher, streamer or marketing partner interested in working with New King, contact our affiliate team to discuss opportunities and next steps.